We'd like to introduce our signature "Better Cotton." It's like Cotton, but Better.
Now before we introduce our silky soft fabric, we need to do a quick history lesson about fabrics. Bear with us.
Cotton is king when it comes to underwear. Cotton is soft, durable, versatile and easy to care for, which makes it ideal for protecting your most sacred areas.
But, like most things in life, cotton isn't perfect. One of the biggest problems with cotton underwear is its inability to wick moisture. Nobody likes swamp ass. To combat this, your favorite athletic wear companies have developed underwear made with polyester and nylon, which is great for wicking moisture, but terrible for pretty much everything else. Simply put, polyester and nylon is plastic, making it a non bio-degradable heat trapper.
So we found a solution to all this.
Better Clothing Company's "Better Cotton" is a 50/50 blend of organic Turkish cotton and Micromodal (Here's a link to a full guide on micromodal if you're interested). Let's break it down.
Turkish Cotton
Turkey has been in the textile and linen industry since ever since. Think of it as Egyptian Cotton without the cockiness and maybe a weaker marketing team. Turkish cotton is:
- Softer than standard cotton
- Light
- Durable (it's the long fiber construction that accounts for this)
- Quick drying
We combined the best of the best of fabrics with:
Micromodal
Micromodal is a man made fabric made by taking the cellulose from hardwood trees and woven into a fabric. This environmentally-friendly fabric is known to give fabrics a silky smooth feeling. Micromodal is:
- Very stretchable
- Extremely breathable
- Durable
Remember how I mentioned that Cotton doesn't wick moisture well? When you blend these two fabrics together, you fix the problem with classic cotton underwear.
So go on, order a pair of our signature Better Cotton underwear and feel for yourself why you won't be able to go back to anything else.
