Better is for the creators. The ones that bring something new or original into being. Our clothes are simple, so that you can go back to creating. What do we mean by "creators"? Here are some examples:

• Our friend Eli Coretti is a creator who makes rad illustrations.

• My other friend Jared who started his own business.
• Or my mom who's able to take whatever's in the fridge and make it delicious.

As creators, we found that our brains can only handle so much. We run decision fatigue, “the idea that after making many decisions, your ability to make more and more decisions over the course of a day becomes worse,” said Dr. MacLean, a psychiatrist. “The more decisions you have to make, the more fatigue you develop and the more difficult it can become.”

We want to help with that. 

We understand that as creators, you always need to be your best. The last thing you need to worry about is your t shirt fitting or how your underwear will slide down your ass whenever you bend over. Oh, and if your t shirt doesn't fit or your underwear rips, we'll replace it for you. 

That's what Better is all about. Let us handle the clothing, you go back to creating. 

Deal?